3.0 marketing training for trade. Necessary evolution.



formacion 3.0 smart13.0 Marketing: A necessary evolution towards smart trade.

Monday, January 26. From 10 am to 1 pm at Punto Denda.

  • What is smart trade and how can 3.0 Marketing help us to achieve it.
  • Main areas of innovation compared to the 3.0 Marketing and ICTs
  • Initiatives of interest or success stories applicable in Smart Kalea.
  • Initial description of the pilot experiences to implement in Smart Kalea in 2014.



Mobile Marketing: How to get the most out of the QR codes

Monday, January 2. From 9:30am to 1:30 pm at Punto Denda.

  • QR codes are a system that allows storing information in a kind of barcode with the latest technology. The devices capable of capturing images (such as a smartphone or tablet) decipher the code and transfer us directly to a link or file just by pointing the camera at the QR code..



Mobile Marketing: SoLoMo (Social, Location, Mobile)

Monday, January 9. From 9:30am to 1:30 pm at Punto Denda.

  • SoLoMo is the combination of three Anglo-Saxon words: Social, Location y Mobile, and it is generated from a smartphone application that combines social networks and geographic location information.  


Latest News

SmartKalea call for ideas

YThe data of RAZ's mobility initiative in Sancho el Sabio street, in Donostia, can already be consulted. It has been developed within the context of the call for ideas SmartKalea by Fomento de San Sebastián.

Fomento de San Sebastián presented the Smartkalea Project at the BY&FORCITIZENS European Congress

On 20 September, Fomento San Sebastián presented the SmartKalea project at the first edition of the BY&FORCITIZENS congress on the Smart Regeneration of Cities and Regions in Valladolid, organised by the Regional Government of Castilla y León, Valladolid City Council, and the organisation Cartif and ICE. The event brought together around 250 participants from the public and private sector, of different nationalities, as well as representatives of the European Commission, giving them the opportunity to share experiences, ideas and best practices for the sustainable regeneration of cities.

Fomento San Sebastian and a Smart Cluster delegation visit Slovenia to participate in a energy efficiency seminar within the European Clean Project (Interreg)

Fomento de San Sebastián has attended the Energy Efficiency event within the international MOS fair, which was held in Celje, Slovenia on 12 th September. The seminar, which fell into the framework of the activities of the European CLEAN project in which Fomento San Sebastián participates, consisted of an energy conference in which the leading agents and experts in Slovenia participated, revealing the actions that have been undertaken in Slovenia, such as energy rehabilitation, energy management or bio- insulation ...

SmartKalea Experience: citizens can receive special promotions when passing through the Calle Mayor thanks to this new APP

The SmartKalea Experience initiative proposes a Geomarketing and Beacons solution through the SmartKalea ATPoints application. The ATPoints SmartKalea application is a mobile application that citizens can download free of charge and will enable them to receive information on promotions at the SmartKalea commercial establishments on the Calle Mayor in the Old Quarter of San Sebastian, as they walk past them ...

San Sebastian welcomes a French and Italian delegation to exchange experiences related to the Clean Project

Within the framework of the European CLEAN project (Interreg Europe-EU) in which Fomento de San Sebastián participates as a partner, the first exchange of experiences took place in San Sebastian on 23rd and 24th January 2018. More specifically, partners from Normandy (France), from 7VENTS, and the partners from Naples (Italy), from ANEA, participated.



Project executed within the framework of the Recovery, Transformation and Resilience Plan, and financed by the European Union-Next Generation EU and by the Ministry of Industry, Commerce and Tourism, and by the Department of Tourism, Commerce and Consumption of the Basque Government.