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In this project, collaboration with private agents (merchants and AssociationS) is aimed at supporting, on the one hand, the management of the dynamization of street shops and, on the other, to disseminate the results of the SmartKalea project to the rest of the commercial establishments from the neighborhood.

 

Stores and businesses involved in the project are working to evolve into a smarter trade, analysing and studying purchases, marketing, sales and service from a perspective of the use of ICTs. In this way, they manage to project the street as a singular and differentiated commercial space linked to commercial marketing. 

 

This commitment to Smart management is structured into these actions among others:

  • Installation of equipments and software that allow improving the environmental conditions of their business.
  • ICTs training and implementations
  • Businesses involved in the project are performing coordinated actions to promote the revitalization of the street.

 


 

Project executed within the framework of the Recovery, Transformation and Resilience Plan, and financed by the European Union-Next Generation EU and by the Ministry of Industry, Commerce and Tourism, and by the Department of Tourism, Commerce and Consumption of the Basque Government.

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